Anouk, Myntra’s ethnic fashion brand, today unveiled a unique collection in collaboration with Disney India. The collection, ‘Disney by Anouk’ infuses fun and contemporary elements in ethnic wear and is designed for Indian women who seek a contemporary twist to traditional styling. This first-of-its-kind offering from Anouk juxtaposes playful Mickey prints with trendy Indian silhouettes.
The collection was unveiled by India’s leading fashion designer & stylist Aki Narula. Commenting on the collection, Aki said, “Indian apparel has seen a great deal of experimentation over the past few years with contemp orary motifs, asymmetrical cuts and free flowing designs finding their way into Indian wear representing the changing taste of Indian women. I am very inspired to see the interpretation of the iconic Mickey Mouse character on Indian wear. It gives me great pleasure to be unveiling this stylish range of ethnic wear which is sure to appeal to chic Indian woman of today.”
The collection consists of apparel with a vibrant spirit, complete with bright colors and highlighted with Mickey elements. It offers fashionistas trendy asymmetric dresses, colorful jackets, kurtas, jumpsuits, skirts, etc. The collection is priced between INR 1099 to 4999.
Commenting on the launch of the collection, Abhishek Verma, Head- Myntra Fashion Brands, said, “We are excited to introduce a unique collection in Indian ethnic fashion along with Disney India.We believe this line will add a new dimension of contemporary chic to traditional ethnic fashion. We will continue to constantly diversify our offerings and help customers look good in every sphere and every occasion.”
“Mickey Mouse is a global icon with a fun and optimistic energy that inspires us all, and translates perfectly into fashion. With this ‘Disney by Anouk’ collection, Mickey will be seen in an all new avatar adding his unique charm to Indian women’s everyday wear”, said Abhishek Maheshwari, VP and head, Consumer Products, Disney India.